Experience the best of Jamaica's west coast on this full-day tour from Falmouth to Negril. Spend time relaxing at Margaritaville on the powdery white sands of Seven Mile Beach, where you can soak up the sun, swim in crystal-clear turquoise waters, and enjoy optional water activities like snorkeling or kayaking. Later, head to the iconic Rick's Cafe, perched atop Negril's picturesque cliffs, to watch daring cliff divers, enjoy the lively island atmosphere, and take in breathtaking sunset views over the Caribbean Sea.