BOJ, Inc. - Private Tour Operator in Tokyo, Japan | tourHQ

Connecting travellers to guides around the world

Professional License/Certificate

About Company!


・Destination management

 Tailor-made tour design and arrangement for FIT/Group/Incentive

・Bespoke Luxury travel arrangement

 Punctual, Exclusive, and Authentic Luxury tours

・Unique cultural experience program

・Mountain/hiking guided tour

・Consultation for local municipalities in Japan

Mission and Vision

Our mission is to spread the “Beauty of Japan” to the world, such as delightful Japanese culture, brilliant gourmet, beautiful nature, traditional local spots, and offer an opportunity to travelers to experience the traditional Japanese lifestyle and interact with local people.

 Beauty of Japan is a young and dynamic travel agency with a deep passion and love of Japan. Our Vision is to transform the image of Travel industry in Japan by providing unique cultural experience, a mix of must-do’s and off-the-beaten-track, with passion and flexibility to our B2B partners.


Beauty of Japan was found in 2014 by Takahiro Noguchi as bespoke DMC and unique experience provide, and have been rapidly growing since then. We are assisting FIT, Groups, Incentive, and Luxury segment of customers for all land arrangement services. 

In the process of development and growth, we established Kyoto office in 2018 and local office in Germany and Netherland to provide on-time support. As a boutique DMC, we focus on customer satisfaction as the top priority by providing tailor made services with authentic programs, being punctual, flexible and transparent.

  • TourHQ ID: JP11504

  • Private Tours Operator in: Tokyo

  • Other Guiding City:Kyoto

  • Languages spoken by our guides: English, French, German, Italian

My Tour Calendar

November 2022
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