Armenia · Shopping

Half-Day Yerevan Shopping Tour with Brandy Factories and Markets

4 Hours Round trip from Yerevan Easy pace

The journey

Trip highlights
  • 01 Explore the historic Noy Cognac Factory inside the famous Erivan fortress
  • 02 Taste the legendary Ararat brandy at one of Armenia's most iconic factories
  • 03 Browse the unofficial central GUM market for fruits, dried fruits, lavash, meat, and fish
  • 04 Shop for national handicrafts and souvenirs at Yerevan's open-air Vernissage market

Enjoy a half-day shopping tour in Yerevan with visits to the Noy Cognac Factory and the legendary Ararat Brandy Factory, where you can explore their museums, cellars, and tasting spaces. Continue to the GUM market to discover fresh local produce and traditional Armenian foods, then browse Vernissage for national handicrafts and souvenirs. Travel in a comfortable car with personalized service throughout the experience.

Operating since the days of the USSR, the GUM market is located on Khorenatsi Street, next to the Tashir shopping center, and is currently considered the unofficial central market of Yerevan.

From the itinerary

At a glance

What this trip includes

Duration 4 Hours
Tour type Private
Activity level Easy
Accommodation Not included
Transport Included
Wheelchair access Not applicable
City Yerevan
Languages Armenian, English, Russian

Day by day

The itinerary

1
Day 01

Yerevan Brandy Factories and Market Shopping Tour

  • The excursion starts at 10:30 at the location you specified.

  • Noy Cognac Factory is located opposite the Ararat Factory, next to City Hall and Victory Bridge. The plant was built in 1877 by the merchant Nerses Tairian, who decided to start producing wine with the help of his relative, the legendary artist O. Ayvazovsky. The factory is located inside the famous Erivan Fortress, built in the 16th century by Farad Pasha. Inside, you will find a wonderful excursion program in the cellar, catacombs, and tasting room, and in front of the entrance there is a lovely shop where you can make purchases.

  • One of the prides of the Armenian nation is the legendary Ararat Brandy Factory. After its construction in 1887 by Nerses Tairyan, the plant was sold to Nikolai Shustov, and its development continued under his leadership. In 1900, during a blind tasting in France, it first gained worldwide fame, a gold medal, and the right to use the word cognac instead of brandy. During the Soviet Union, the legendary cognac was transported to the Kremlin for many years and, according to legend, it was Winston Churchill's favorite cognac. For several years in a row, it was awarded Product of the Year in Russia. Inside, there is a museum with an excursion program in several languages, a cognac tasting room, and a shop where you can buy something for yourself and your loved ones.

  • Operating since the days of the USSR, the GUM market is located on Khorenatsi Street, next to the Tashir shopping center, and is currently considered the unofficial central market of Yerevan. After the fall of the Soviet Union, the old complex was destroyed, after which the warehouse next to the old market was reopened, and the name remained the same - GUM, the Main Department Store. The market has a fairly large territory where you can buy a variety of delicious fruits, dried fruits, Armenian bread-lavash, meat, and fish, all brought directly from village producers.

  • Gradually, the market expanded and turned into a large open-air market of handmade and national products. Vernissage is located near Republic Square and stretches to the monument of Vardan Mamikonyan. The history of the famous Vernissage market dates back to 1980, when Armenian artists sold their paintings there. Later, the artists moved to Saryan Park, and souvenir sellers took their place. Over time, the market expanded and became a market of national handicrafts in the open air, receiving the French name Vernissage. There, you will have a great opportunity to buy gifts for your family and friends, as well as purchase something for yourself.

  • The excursion will end at the location you specified.

Noy Cognac Factory cellars, Ararat Brandy Factory tasting room, GUM market stalls, Vernissage open-air handicrafts

Where this trip takes you

Noy Cognac Factory cellars, Ararat Brandy Factory tasting room, GUM market stalls, Vernissage open-air handicrafts

The route

Where you'll travel

Tour route map
Round trip from Yerevan 1 city · 4 Hours

The fine print

Trip details

What's Included

  • Comfortable transport
  • English-speaking tour guide
  • Photo service
  • Coffee or tea
  • Free Wi-Fi
  • Pick-up and drop-off service

Extra things:

  • Thermos for coffee and tea
  • Apple and Samsung charger
  • Headphones
  • Aux cable
  • Umbrellas
  • Blanket and pillow
  • Napkins

What's Not Included

  • Meals

  • Tickets to sights

Know before you go

  • Last 80% of the excursion payment is charged at the beginning of the tour.

Logistics

Meeting & route

Meeting point
The excursion starts at the location you specified.
Tour start
Yerevan, Armenia
Tour ends at the same location as the start point.
End of the journey

Your 4 hours finish where they began, in Yerevan.

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