LBR Tours Company Limited is a Limited company registered under the Companies Act of 2002 with Registration Number 134188.It is a family owned company operating within and outside Tanzania.

The company has been named after the bird (Lilac Breasted Roller - an African member of the roller family of birds).These birds are widely distributed in sub-Saharan Africa and Southern Arabian Peniinsula, preferring the open woodland and Savanna.