# ABOUT US
## Who We Are
Established in 1993 in the historic city of Petra, Desert Paramours Tours has grown from strong local roots into a trusted Destination Management Company (DMC) serving travel professionals and travellers from around the world.
Based in the heart of southern Jordan, we are a locally owned company deeply connected to the land, its people, its history, and its traditions.Our roots are closely linked to the Bedouin heritage of the region, giving us a unique understanding of Jordan and allowing us to create authentic experiences that go beyond conventional tourism.
At Desert Paramours Tours, we craft meaningful and memorable journeys across Jordan by combining authentic cultural experiences, local knowledge, professional logistics, adventure, nature, and genuine Jordanian hospitality.
Our team brings together decades of experience, extensive knowledge of Jordan, and a deep respect for our heritage and environment.We understand that international travel professionals need a local partner they can trust — one who can communicate clearly, operate reliably, adapt to different markets, and deliver experiences that meet the expectations of their clients.
Our goal is not simply to organise tours.We aim to create journeys that connect people with Jordan, its landscapes, its culture, and its communities.
## Our Mission
Our mission is to engage and empower local communities, particularly the Bedouin people, while helping protect Jordan’s land, environment, heritage, and cultural identity.
We believe tourism can be a powerful force for positive change when it is developed responsibly.By connecting local communities with international travellers, we create opportunities for meaningful cultural exchange and ensure that tourism benefits the people and places that make Jordan unique.
We want every journey to become more than a holiday.We want guests to experience Jordan together with our local communities, share stories, discover traditions, and leave not only as travellers, but as friends.
When our guests leave Jordan, we say farewell as good friends — because through shared experiences and genuine human connection, we believe we become part of one global family.
## Our Vision
Our vision is to become a leading sustainable tourism company in the European and Middle Eastern markets, recognised for creating exciting, authentic, and memorable journeys throughout Jordan while respecting people, communities, culture, and the planet.
We aim to demonstrate that adventure, cultural tourism, nature, and responsible travel can work together to create experiences that are enjoyable for travellers and beneficial for local communities.
## What We Stand For
Everything we do is guided by three core principles:
### Heritage with Integrity
We respect and protect Jordan’s history, culture, traditions, and Bedouin heritage.We share these elements with travellers in a respectful and authentic way, allowing visitors to understand the real stories behind the places they experience.
### Professional Reliability
We understand the importance of dependable operations for our international partners.From itinerary planning and transportation to guides, accommodation, activities, and on-the-ground support, we focus on clear communication, attention to detail, and seamless delivery.
### Community Impact
We believe tourism should create meaningful benefits for local people.We work closely with communities and local suppliers so that tourism contributes to the social and economic development of the destinations we visit while helping preserve their cultural and natural heritage.
## What Sets Us Apart
### Authentic Local Expertise
Our guides and local teams are deeply connected to the areas where they operate.Many come from local and Bedouin backgrounds and have an intimate knowledge of the land, its traditions, stories, trails, and communities.
This local knowledge allows us to take travellers beyond the standard tourist routes and introduce them to places and experiences that cannot easily be discovered through conventional tourism.
### Genuine Jordanian Hospitality
Hospitality is at the heart of Jordanian culture.We welcome our guests with warmth, respect, and personal care, treating travellers as guests of our family rather than simply customers.
### Off-the-Beaten-Path Experiences
We specialise in discovering and operating experiences away from the ordinary tourist routes, including hidden canyons, ancient trails, desert landscapes, natural springs, Bedouin routes, and remote areas of southern Jordan.
### Seasonal Knowledge
Jordan’s landscapes and desert environments change throughout the year.Our local experience allows us to plan programmes according to seasonal weather conditions, local circumstances, and the natural rhythms of the region.
### Professional Operations
Our experienced team and trusted supplier network allow us to manage the operational details behind each journey, ensuring reliable transportation, knowledgeable guides, carefully planned activities, and smooth coordination from arrival to departure.
### Responsible and Community-Based Tourism
We are committed to tourism that respects local communities, cultural heritage, and the natural environment.We seek to ensure that the benefits of tourism remain within the communities that welcome our guests.
### International Event & Logistics Experience
For more than a decade, we have also supported international marathons and endurance events in Jordan.Our experience includes airport meet-and-greet services, transportation, route marking, camps, safety coordination, logistics, and event ceremonies.
## Our Core Services
Desert Paramours Tours offers a wide range of experiences and services designed for international travel companies, tour operators, agencies, FIT travellers, small groups, and special-interest markets.
### Tailor-Made Journeys
We create customised programmes according to the interests, budget, travel style, duration, and requirements of each client or travel partner.
### Adventure & Trekking
Our adventure programmes include multi-day trekking, hiking, canyoning, desert journeys, off-road experiences, and exploration of some of Jordan’s most dramatic landscapes.
### Cultural Experiences
We create authentic cultural encounters that allow travellers to discover Jordanian and Bedouin traditions, local food, storytelling, heritage, and everyday life.
### Nature & Slow Travel
For travellers looking for meaningful connections with nature, we create programmes focused on landscapes, conservation, peaceful journeys, and responsible exploration.
### FIT & Small Groups
Our modular programmes can be adapted for independent travellers, couples, families, private groups, and small groups.
### B2B / DMC Services
We work with international travel professionals by providing tailor-made itineraries, competitive trade rates, local operational support, transportation coordination, guides, activities, and destination expertise.
### Marketing Support
We can support our partners with programme ideas, itineraries, destination content, imagery, and other materials that help them promote Jordan to their clients.
## Sustainability
Sustainability is an important part of our approach to tourism.
We believe that responsible tourism should protect the environment while supporting the communities that depend on tourism.When selecting excursions and activities for our clients, we seek sustainable options that fit their budgets while giving preference to suppliers and experiences that demonstrate responsible practices.
Our aim is to reduce the negative impact of tourism and increase its positive contribution to local communities, culture, and the environment.
## Why Work With Desert Paramours?
Our partners choose Desert Paramours because we offer more than a simple itinerary.
We offer a local relationship built on trust, professionalism, flexibility, experience, and a deep understanding of Jordan.
When you work with us, you gain a partner on the ground who understands your clients, your market, and the importance of delivering every detail correctly.
From the moment your clients arrive in Jordan until the moment they depart, our team is committed to making their journey smooth, authentic, safe, meaningful, and memorable.
## Our Team
Behind every journey is a dedicated team of professionals working together to deliver exceptional experiences.
Our operations managers, adventure specialists, trekking guides, transportation team, logistics staff, public relations team, equipment and food & beverage departments, and local partners all play an important role in ensuring that every programme operates smoothly.
Our strength comes from combining professional tourism operations with the knowledge, hospitality, and traditions of the local communities where we work.
## Let’s Work Together
We invite international travel agencies, tour operators, adventure companies, DMCs, and travel professionals to discover Jordan with a trusted local partner.
Whether you are looking for a tailor-made itinerary, an adventure programme, a cultural journey, a small-group experience, a special-interest tour, or complete DMC support in Jordan, Desert Paramours Tours is ready to work with you.
**Your clients discover Jordan.
We make the journey unforgettable.**
