With his Gambia on Tour, he offers well-organized, hassle-free holiday tours, trips, and excursions throughout The Gambia and Senegal. The Gambia on Tour involves the local Gambian communities in the ecotourism decision-making process and has a high success rate in creating and sustaining profitable ecotourism projects that benefit the tourist, the local villages, and the environment. Modou Barry became a recognized and licensed tour guide, who has successfully guided tourists around the length and breadth of the country, always taking his customers’ needs into account and ever ready with a big smile. He is also a member of the Gambia Birdwatching Organisation and Farasutu Bird Club and plays a vital role as a social worker in his own and wider communities. His mission statement and company objective are to offer 100% satisfaction to all his clients and make sure that their stay in The Gambia and abroad is enjoyable and worthwhile.