Tour Guide, Thimphu, Bhutan
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The term Gross National Happiness was coined by the fourth King of Bhutan Jigme Singye Wangchuk in the late1980s. The conceptof GNH defines Bhutan’s development objectives as improvement in happiness and satisfaction of the people rather than just the growth of gross national product. The country believes that for holistic development of individual and society, it is essential that development achieve a sustainable balance between the economic, social, spiritual and cultural needs of the people. The concept reminds the country that the means must always be considered in terms of an end and therefore every step in material development and change must be measured and evaluated to ensure that it will lead to happiness, not just more development. An aggregate measure of country’s national production, in vein of gross national product, or gross domestic product. Gross National Happiness attempts to measure the sum total of not only of economic output, but also net environmental impacts, spiritual and cultural growth of citizens, mental and physical health and strength the corporate and political system.