Article cover image

GNH Travel - a touch of Bhutan’s ‘happiness formula’

Actual Travel

Tour Guide, Thimphu, Bhutan

| 1 mins read

Conceptualised by His Majesty the Fourth Druk Gyalpo (King) of Bhutan, the developmental philosophy and homespun concept of Gross National Happiness, as a developmental goal rather than GNP, has received recognition from, as well as posed a challenge for, the small nation worldwide.  A tiny unknown country just a few decades ago is now at the centre of trying to convince the world outside that the ultimate goal of all progress is Happiness, rather than just material progress, which is just an aid to the process of fostering happiness.  

The secret lies in effecting a balanced approach.  The package is an opportunity for visitors to intermingle with and understand the daily lives of common Bhutanese people, and to interact with proponents and scholars of GNH for a better understanding and assimilation of the concept and its practice in the Bhutanese dimension.