Tour Guide, Abidjan, Ivory Coast
| 1 mins read
Brand Africa
Our image as a continent has been marred with poverty, strife, hunger, war, starvation, diseases and so many. These things shape the way people see us and our countries. We need an urgent clinical repair of these bad representations. We have challenges as a country, no doubt, but then again, which country doesn’t suffer from terrorism whether on a large or small scale? So why should this challenge determine who we are?
It has become our collective responsibility to treat people who come to our country like they are a part of us. Remember, we need word of mouth marketing to promote our tourist destinations more than we need advertising. A tourist who was well treated and accommodated will go back to friends and family to recommend your country as a good destination to visit.
By Olukayode Kolawole
This is a real fact that is really affecting tourism in Africa especially in West Africa.