Travelers would stream slowly down the river on a handmade 30 ft crafted bamboo raft, and also stop to get natural body massage with limestone from the river while listening to the natural melodies of songs the birds sings as you view the beautiful surroundings of flora and fauna.

Here time stands still and relaxation becomes a way of life. Long known for its laid-back atmosphere and its 7-mile stretch of sparkling, pristine white sand beach, Negril invites you to discover her charm and excitement.Spend some time relaxing and taking a swim in the beautiful Negril waters.

Here guests will see the first public bar and restaurant of its type on the West End Cliffs of Negril, offering an alternative to Negril's majestic seven-mile beach. From the beginning, Rick's Cafe boasted an unrivalled view of the sunset from its naturally formed cliffs. Over the years, visitors and locals alike have designated Rick's Cafe as Negril's premier gathering spot and the sunsets have become a Jamaican tradition. Make a visit to one of the Caribbean’s most famous bars: Rick’s Café. Take a seat along the rocky Jamaican coast and enjoy your drinks as you await one of the most beautiful sunsets in the world. As you wait, watch daredevils leap from cliffs into the waters below. Watch the sunset from one of the most scenic drinking spots in the Caribbean, enjoying the ultimate island experience at Rick’s café, in the heart of West End, Negril.