Meet your tour guide at the agreed-upon location and leave from Marrakech at 8 in the morning. Drive for about 170 km, passing vast landscapes dotted with sheep and goats grazing on argan trees (which only grow in the wild and on which the goats climb to eat berries) and the occasional small village. 

Stop for an argan oil tasting, where the argan oil is extracted by a small cooperative run completely by women. This oil is very famous for its uses in cooking and especially in cosmetics. (optional)

Head a few kilometres further away for a panoramic view of Essaouira, a small blue and white town on the beautiful Atlantic Coast. 

Arrive at the port and you are free to discover its charm at your leisure.

• Have a stroll along the quays which are full of life, where you can watch fishing boats coming back to the port, fishermen unloading their daily catch and all the activities linked with the work of fishermen. 

• Feast on a cornucopia of freshly caught seafood options in a local restaurant overlooking the sea.

Go for a visit to the town which is pleasant and the sights varied, from the ramparts to the Medina with the Essaouira guide. In Medina, you will see a number of local artists and a lot of craft shops, many of them exhibiting craft objects made of thuya wood. Marquetry remains the speciality of Essaouira (but be aware that the wood is rare and comes with sustainability issues. 

Spend part of your day at the beach, if you are interested and return to Marrakech at 6 or 7 p.m.